Own your identity, your individuality. Hair is not superficial, it goes beyond looks. 

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Hair evolves with you.

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Inclusive + diverse products for a personalized approach to hair

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Back of Bottle™ / BOB™ provides you with everything you need in a top-shelf product, minus the BS.  

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Innovative, high performance formulations using premium ingredients without the mystery. 

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Luxury without clichés. BOB™ is for hair, not hair types.

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Back of Bottle™ / BOB™ is formulated with ingredients that are high performance, clean, green, and sustainable. 

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Innovative formulations crafted with new-to-industry, scientifically proven ingredients and technology.

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Enhancing the health and well-being of scalp and hair, Back of Bottle™ / BOB™shampoos have NO sulphates or other harsh surfactants that may strip natural oils and irritate skin. Back of Bottle™ / BOB™ shampoos + conditioners have NO silicones which can build up on scalp and skin, causing issues.